When you write something or take a picture and share it with a few friends there it no dispute as to who created/owns that piece of work. When you share something with the whole world, especially on the Internet keeping track of who is copying things can be almost impossible. There are protective measures you can take like placing a watermark on an image or video. This still quite often does not stop people from using your content without your consent and/or claiming it as their own work. When someone copies a piece of work they should assume that the work was created by someone. That person should also try to find out what the restrictions of use are for the work. Quite often all that is needed is an acknowledgement of the creator. I think that people feel that they will not be noticed for coping, but that's not the point! The point is to respect the work and the person(s) who created the work by following their terms.
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